Design and execute a sustainable ad monetization strategy
that is aligned to your overall business objectives.
Audit & DiagnosticGoal.
We deep dive into your current advertising operations to identify areas of opportunity, potential risks, and provide you with a tailored ad monetization strategy.
- Ad operations audit
- Opportunity/Risk analysis
- Yield management strategy formulation
We provide you with a comprehensive overview of the performance, trends and competitive landscape in your industry to ensure the feasibility of your business objectives.
- Industry performance overview
- Competitors performance overview
- Industry trends and innovation overview
We will define and ensure the progress and success of your Yield Management strategy by identifying , keeping track and controlling the strategic areas of your advertising operations.
- High level KPIs formulation
- Level specific KPIs formulation
- Reporting and KPIs interpretation
- Alignment with Objectives and Key Results
In consideration of the current stage of your company we will identify the right-fit technology, teams and processes necessary to attain your Yield Management strategy.
- Supply channels selection
- AdTech stack evaluation
- Team structure
- Product development
Reporting & analyticsGoal.
Organize, automate and aggregate your data sources to get full visibility and enhance control of your advertising operations.
- Data sources aggregation
- Report automation
- Data sets organization