Build the strategy and plan the necessary resources to collect, classify,
analyze and activate your 1st., 2nd., & 3rd. party data.
Define the guidelines and criteria to segment and classify your audiences.
- Data identification
- Bucket user actions
- Cookie pool management
Technical resource planningGoal.
Getting your ad server or other available tools ready to handle your data assets.
- Set up audience segmentation capabilities
- Define the workflows , teams and KPIs
Audience products developmentGoal
Leverage your data sets by crafting audience driven advertising solutions to increase the RPM and average campaign value.
- Audience driven ad products selection and implementation
- AdOps related considerations related to sell audience driven products
Evaluate the benefits, needs, risks and cost of building or outsourcing a Data Management Platform.
- Cost / Benefit analysis comparing DMP build and/or partner strategies
- Outline available solutions and AdTech partners;
- DMP Product Requirements